Insight to impact—one iteration at a time.

Lifecycle Marketing and Product Led Growth Consulting Services

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Growth Product Strategy

Discover. Validate. Build. Launch. Measure. Iterate.By first understanding your desired business outcomes, existing product, dependencies, users, and competitors, I design a roadmap and data-driven product experiments designed to drive growth outcomes: activation, conversion, and retention.

User Onboarding

A great product is one users can get value from.I design onboarding that activates users, drives critical feature adoption, and improves conversion and retention.My marketing experience is key here: we have less than 7 seconds to capture a user’s attention.I can make it count.

Lifecycle Marketing

Product and Marketing are like a double helix, operating best when intertwined.I can build PLG-driven, omni-channel lifecycle marketing strategy that aligns with and supports product strategy and helps drive growth.

Lifecycle Marketing Case Study

The Challenge

At Trifacta, 40% of self-service accounts up for renewal had not engaged in any in-product activity in prior 3 months. Data showed accounts active MoM were more likely to renew than dormant accounts.

The Solution

I developed and launched a four week lifecycle campaign designed to encourage dormant customers to return to the product before renewal.The campaign included:Personalized email and in-app messaging
Product feature education highlighting newly released capabilities
User activity summaries to encourage product re-entry
Behavioral messaging based on in-product activity
CTAs directing users back into the product
AI chatbot support to help users complete key tasks after returning

Email Examples

This image shows an email sent to dormant users who had not entered product in the previous 3 months. It is a text email with a CTA button encouraging users to schedule a free session with an Adoption Expert.

We want to help you succeed 🏆

Sent to dormant users who had not entered product in previous 3 months.

This image depicts an email sent to users who had re-entered product. It features an image of hands clapping and the word "Bravo!" over the image. The text reads "Congratulations, User!" We see you getting busy in Trifacta this week. Ready to set yourself

A round of applause for your epic work week 👏

Sent to users who had re-entered product after receiving campaign.

This image is of an email sent to users who had engaged in activity in product during the campaign but did not run a workflow. It features an image of people holding up their glasses, cheers-ing.

Cheers to your success🍻

Sent to users who had re-entered product after receiving campaign but who did not run a workflow (action correlated with likelihood to renew). Offers users opportunity for help with their unique use cases.

This is an image of an email that highlights a new feature of Trifacta, allowing users to pull in samples of their data up to 40MB in size. It features an image of Trifacta's transformer tool and a CTA to JUMP BACK IN.

New Feature Alert🚨: Sample Size up to 40MB

Feature highlight sent to users showcasing new product feature developed with user feedback based on popular demand.

The Results

17.13% of dormant users re-engaged with the product, compared to 2.88% in the control group.51 percentage-point reduction in churn among dormant, at-risk accounts.

Let’s Build What’s Next

In need of a Marketing and Product thinker and doer?I'm here to dig in, ask the right questions, and help you move forward—smarter and faster.Get in touch and let’s start shaping your next big move.